Targeted Ads and Pop-ups

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National Online Safety Helping schools raise standards in online safety
Webinar 5min

It's an advertiser's dream: software that tells them exactly what kind of things we like to buy. Our bite-sized video explains why this type of cookie might be bad for more than just our waistline.

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What are targeted ads and pop-ups?

Advertisers and retailers make heavy use of tracking cookies to monitor our online activity so that they can target us with ‘relevant’ advertising. These trackers work quietly in the background, building up enormous, personal profiles of our browsing habits. When children and young people go online, their behaviour is tracked, and they might be bombarded with inappropriate adverts that are intended for adults, including pop-ups.

For more information on the associated risks and online safety tips for parents and carers, watch our explainer video, available to those with a National Online Safety membership.