Social Media Influencers

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Webinar 5min

The social media influencer is a new strand of celebrity culture which has emerged in the digital age. What qualifies someone as an 'influencer'? What do they talk about? Why are big businesses so keen to partner with them? Find out what you need to know in less than five minutes with our explainer video.

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What are social media influencers?

Individuals with large and loyal social media followings have become known as ‘influencers’.

With so many fans tuning into their content on a daily basis, these social media influencers have become a very powerful marketing tool for brands and businesses, because they can easily convince their followers to do or purchase specific things.

Influencers can be paid huge sums of money to promote products to their social media audiences.

For more information on the associated risks and online safety tips for parents and carers, watch our explainer video, available to those with a National Online Safety membership.