Private Web Browser (Incognito)

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Part of our Online Privacy & Security Series 2020-21

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What is private web browsing?

Private web browsing, also known as ‘Private’, ‘InPrivate’ or ‘Incognito’, is a feature offered by all major web browsers. When in use, no details of your web browsing session are stored on your computer.

Unlike regular web surfing, where sites visited and cookies sent by websites are stored on your device, private browsing mode should not retain any data of the surfing session.

This can be good for safeguarding personal privacy and fending off online advertisers, but it does have its own dangers.

For more information on the associated risks and online safety tips for parents and carers, watch our explainer video, available to those with a National Online Safety membership.