Persuasive Design

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National Online Safety Helping schools raise standards in online safety
Webinar 4min

Part of our Online Mental Health & Wellbeing Series 2020-21

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What is persuasive design?

Social media can be really addictive, and sites want to keep users on their platforms for as long as possible.

The more people scroll and consume there, the more money the social networks make from advertisers.

Because of this, the platforms have invested heavily in designing themselves to be super addictive, persuading users to stay with them.

You can scroll forever on Facebook and Instagram because these platforms collect content for you from across the internet based on your viewing habits.

For more information on the associated risks and online safety tips for parents and carers, watch our explainer video, available to those with a National Online Safety membership.