Understanding the Impact of Influencer Culture

Andrew Davis
Social media expert

Webinar

1h 1m

Rated 4 stars

(17)

This webinar will provide headteachers, PSHE/RSHE leads, DSLs and teaching staff with an insight into influencer culture and practical guidance on how to support children and young people's critical thinking and mitigate the risks associated with influencer behaviour.
CPD Certified
View pricing

This webinar will provide headteachers, PSHE/RSHE leads, DSLs and teaching staff with an insight into influencer culture and practical guidance on how to support children’s critical thinking and mitigate the risks associated with influencer behaviour.

Social media is flooded with influencers. With children and young people becoming more and more consumed by what they see on platforms such as Instagram, TikTok and YouTube, it has become a billion-dollar industry which means commercial or personal motives can sometimes distort credibility, authenticity and what is real.

In this webinar, social media expert, Andrew Davis explains the phenomenon that is influencer culture, why influencers have become such a big part of our society and what steps schools and colleges can take to boost digital resilience and reduce the negative impact of influencer behaviour.

Outcome 1:

Understanding what online influencers are and the impact influencer culture has on children and young people.

Outcome 2:

Identifying tools and strategies that can be implemented in the classroom to develop critical thinking skills and build digital resilience.

Outcome 3:

Recognising both the positive and negative aspects of influencer behaviour and the impact that this can have on children’s mental health.

Outcome 4:

Understanding how influencer culture has shifted in focus and comparing influencer culture to branding and sales in the past.

Outcome 5:

Recognising how influencer culture is likely to develop in the future and what potential concerns this may bring moving forward.

Andrew Davis

Andrew Davis created and delivered the first social media course connected to GCSE English in schools that helped hard to reach children to obtain A-C grades. He also sat on the Ofcom Advisory committee for England for 4 years, where he ensured a strong focus on innovation, technology and diversity.

Andrew is renowned for helping organisations transform their communication, marketing activities and business development through digital platforms.

His strategic workshops show how a digital lens can help achieve objectives and answer the most popular question in social media right now: ‘So what?’. Andrew counts many of the UK’s most prominent educational and corporate names among clients such as EdExcel, KPMG, Goldsmiths, Tesco and The Royal Mail.

With a digital career spanning 20 years, he has experience moderating chatrooms for Pop Idol and Liverpool FC, producing shows for the digital station BBC Radio 1Xtra and he was part of the team that saw the rise (and fall) of Myspace.com between 2006 and 2009.

See more from Andrew Davis
Interesting course, thank you.
Nonteaching - Conwy County Borough Council
Very interesting to see how people's lives are affected by influencers
Conwy County Borough Council
helped me reflect on how other people can have a huge impact on young developing minds
Parkhill Junior School
I found this informative
St Michael at Bowes CofE Junior School
Clear and easy to follow
Teacher - Parkhill Junior School
It has enlightened me on the influencer impact on children and how easily they can be led to believe that this is achievable and normal, and the impact of peer pressure to follow influencers is becoming a worrying trend
Parkhill Junior School
Useful for people with no knowledge of social media and influencers
King Edward VI Handsworth Wood Girls' Academy, B20 2HL
Lots of useful information. Thank you.
Teesside High School
I enjoyed beingthe part of this webinar
Teacher - Creative British School, Abu Dhabi
Very informative!
Teacher - Britus International School – Bahrain
Very informative, useful information.
Teaching Assistant - St Chad’s CE Primary and Nursery School
Very informative.
Nonteaching - Affinity Learning Partnership
I work in Secondary school and find it useful to be able to have the knowledge needed to communicate and be of help for pitfalls in young people.
Nonteaching - St Augustine of Canterbury Catholic High School
This webinar has given me an indebt education on influencers and how good and bad they can become as they impact on the youth and even adults. My thoughts have been actually influenced after listening.
Teacher - Bedford College, MK42 9AH
Embrace this new world and empower our children to a better understanding
Subject Lead - Brunswick House Primary School
Andrew has an in-depth knowledge of his field, but what is most impressive is his ability to share his knowledge in an engaging way with very few visual aids.
Teaching Assistant - Priory School (SE19 3QN)
Worth knowing how teenagers are influenced by trends.
Nonteaching - The English International College