Influencers: Understanding the Impact of Influencer Culture

Image of Andrew Davis
Andrew Davis Social media expert
Webinar 1hr 1min

This webinar will provide headteachers, PSHE/RSHE leads, DSLs and teaching staff with an insight into influencer culture and practical guidance on how to support children and young people's critical thinking and mitigate the risks associated with influencer behaviour.

CPD Certified

This webinar will provide headteachers, PSHE/RSHE leads, DSLs and teaching staff with an insight into influencer culture and practical guidance on how to support children’s critical thinking and mitigate the risks associated with influencer behaviour.

Social media is flooded with influencers. With children and young people becoming more and more consumed by what they see on platforms such as Instagram, TikTok and YouTube, it has become a billion-dollar industry which means commercial or personal motives can sometimes distort credibility, authenticity and what is real.

In this webinar, social media expert, Andrew Davis explains the phenomenon that is influencer culture, why influencers have become such a big part of our society and what steps schools and colleges can take to boost digital resilience and reduce the negative impact of influencer behaviour.