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Deepfakes - and more specifically, the use of them for malicious purposes - are featuring in the news with increasing frequency. Watch our short explainer video to find out why, in the digital age, seeing shouldn't always mean believing.

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What are deepfakes?

A deepfake is an extremely convincing piece of media that is actually created using artificial intelligence (AI) based on pictures and recordings of the subject. The name ‘deepfakes’ comes from the deep learning approach to AI needed to generate them and the fact that they’re used to create fake content. Deepfakes can be made for videos, static images, and audio, where a person’s voice is accurately mimicked making it seem as if they have said something they haven’t.

For more information on the associated risks and online safety tips for parents and carers, watch our explainer video, available to those with a National Online Safety membership.