What Parents and Carers Need to Know about Threads

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Dr Claire Sutherland Online safety consultant, educator and researcher

This free online safety guide profiles Threads – a major new social media platform – and highlights what parents and carers need to be aware of.

With the power and credibility of Meta (including a ready-made relationship with Instagram) behind it, plus users’ increasing frustration with Twitter and – for the moment, at least – no adverts, Threads struck an unprecedented social media ‘sweet spot’ when it launched in July 2023. “Way beyond our expectations,” was a delighted Mark Zuckerberg’s early verdict.

While Threads is currently relatively basic in terms of features, some concerns have already been raised over the sheer volume of users’ data the platform collects, the possibility of algorithms recommending unsuitable content and, as always, other people’s spiteful behaviour. Our #WakeUpWednesday guide brings parents and carers up to speed on this notable new arrival.