What You Need to Know about Persuasive Design

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Jodie Cook Social media expert and founder of JC Social Media

This free online safety guide focuses on persuasive design. The guide takes a look at how to tackle potential risks such as online addiction.

A free online safety guide on persuasive design.

Social media can be really addictive, and sites want to keep users on their platforms for as long as possible. The more people scroll and consume there, the more money the social networks make from advertisers. For that reason, the platforms have invested heavily in ensuring that their format is super addictive, persuading you to stay with them when you're online. Have you ever noticed that you can seemingly scroll forever on Facebook or Instagram? That’s because these platforms collect content from right across the internet so they can keep giving you, or your child, interesting things to look at.

In the guide, you'll find tips on how to use screen-time controls, how to monitor children's social media use and how to be a good role model.