THINK!

THINK! is the UK government's designated road safety campaign, officially established in 2000. It was created to continue and build upon more than 75 years of government-led road safety initiatives, which had previously been managed by the Central Office of Information (COI).

Since its inception, THINK! has become internationally recognised for its iconic and ground-breaking campaigns, challenging dangerous behaviours on Britain’s roads. Over the years, its focus has evolved from promoting seat belt use to tackling issues such as excessive speed, drink and drug driving, and the use of mobile phones at the wheel. In the decade following the creation of THINK!, road deaths in the UK fell by 46%. 

Find out more at https://www.think.gov.uk/education-resources